There are places that do not transform in order to change, but to remain true to who they are. With this future-facing vision rooted in respect for its origins, the iconic five-star Bahía del Duque in Tenerife — a benchmark for luxury tourism in the Canaries — is embarking on a €20 million investment plan through to 2028, driven by The Tais Hotels & Villas.
A long-term vision
The investment plan includes an exceptional allocation of €13 million between 2025 and 2026, reinforcing Bahía del Duque’s standing as a European benchmark for a style of hospitality that evolves without losing its soul.
Primarily directed towards the comprehensive refurbishment of guest rooms and the enhancement of key spaces across Bahía del Duque and Las Villas, this level of investment significantly exceeds the group’s historical annual average. It responds to a clear strategy: anticipating the needs of today’s and tomorrow’s traveller by raising standards of quality, comfort and overall experience.
“For us, investment is not merely about refurbishing spaces. It is about continuously elevating our standards of excellence, protecting the value of our assets and anticipating the needs of an increasingly discerning guest. Ongoing reinvestment is part of our DNA as a family-owned company,” says Francisco Javier Zamorano, CEO of Grupo CIO, owner of The Tais Hotels & Villas.
Refurbishing without losing the essence
The new rooms blend contemporary design, advanced technology, energy efficiency and maximum comfort, while preserving the colonial architecture and Canarian identity that define Bahía del Duque. Each intervention has been conceived to deliver a personalised luxury experience rooted in calm, authenticity and a deep connection with the surroundings.
At Las Villas, the proposition is further elevated through exclusivity, privacy and highly bespoke service for those seeking intimacy, serenity and top-tier hospitality.
These actions build on investments made in recent years in infrastructure, technology, energy efficiency and digital processes, consolidating a model of hotel excellence based on continuous modernisation and ensuring the group’s long-term competitiveness.
“Every renovation project is an opportunity to evolve without losing our identity, reinterpreting luxury through a contemporary, sustainable lens that remains deeply connected to the destination,” adds the CEO.
Tradition, innovation and sustainability: the pillars of The Tais Hotels & Villas
Since its origins, The Tais Hotels & Villas has understood luxury as an emotional, authentic and personalised experience, grounded in attention to detail, warm hospitality and respect for local culture. This philosophy translates into a firm commitment to sustainability as a core principle in both decision-making and investment.
In recent years, the group has intensified its energy efficiency and carbon footprint reduction projects, with initiatives such as the modernisation of desalination plants, the use of 100% renewable electricity, the incorporation of clean energy for hot water production and the progressive replacement of lighting systems with high-efficiency solutions. These actions reflect a genuine commitment to a balanced and responsible growth model and to sustainable luxury and quality tourism.
“Sustainability is both a responsibility and a genuine criterion in our decision-making process. We prioritise investments that enable balanced growth, respect the environment and generate a positive impact on the destination,” emphasises Zamorano.
Bahía del Duque, an icon of luxury tourism in the Canary Islands
With more than 100 international awards since opening in 1993, Bahía del Duque is a member of prestigious alliances such as The Leading Hotels of the World, Virtuoso and Forbes Travel Guide. This has positioned the hotel as a key contributor to the international perception of the Canary Islands as a luxury destination.
Las Villas represent the ultimate premium expression of this vision, offering an experience designed for travellers who prioritise privacy, exclusivity and uncompromising excellence.
Maguenes Resort: the future of conscious luxury
The Tais Hotels & Villas roadmap continues with Maguenes Resort, an ambitious project in Guía de Isora, in the south of Tenerife. Conceived as an integrated destination for sustainable luxury, it will include a boutique hotel, private residences, a spa and a golf course designed by Gary Player. Designed by Foster + Partners, the project aspires to become a new benchmark for conscious tourism in the Canary Islands.
“Maguenes represents our vision of the future: a conscious form of luxury, deeply rooted in its surroundings and capable of generating lasting value,” concludes the CEO.
True luxury is not measured solely in renovated spaces, but in the ability to continue inspiring emotion over time. This commitment to ongoing investment reinforces the essence of The Tais Hotels & Villas — a vision that honours its legacy, engages in dialogue with its surroundings and projects Bahía del Duque in Tenerife into the future as a place where every detail, every experience and every stay continues to tell a story worth living.
