THE ZAMORANO FAMILY
The Zamorano family comes from an important line of industrialists who began their activity in the tobacco sector in 1902, setting up factories and warehouses in Santa Cruz de Tenerife. Involved since its beginnings in the economic and social development of the Canary Islands, its management created commercial ties with Europe and South America, importing new technologies and participating in pioneering sectors.
The testimony of this “industrial” interest is still present today with the descendants of Mr. Luis Zamorano Tais, founder and first president of the Record Factory – since 1949, Centro Industrial de Tabaqueros Asociados (CITA) – which successfully popularized some of the main Spanish tobacco brands.
After more than 100 years since our founding, we are still pioneers, creating opportunities, investing in talent and building the future.
1902: The Zamorano Family begins its activity in the industrial sector.
1949: The company CITA, Tabacos de Canarias is launched.
1975: The company Aguas de Vilaflor opens, company dedicated to the production and bottling of swing water, under the Fuentealta brand.
1990’s: The company begins a period of diversification founding the Services Company Grupo Record.
1993: Bahía del Duque opens, the first luxury hotel in the south of Tenerife.
2005: The Zamorano family sells its participation in CITA, Tabacos de Canarias and founds the company Compañía de las Islas Occidentales (CIO).
2008: An innovative product is launched, Las Villas of Bahía del Duque.
2009: The Company reinforces its support of the tourism sector with the launch of the exclusive Bahía Wellness Retreat.
2010: The company launches the hotel chain The Tais Hotels & Villas and begins its international expansion.
2017: Maguenes Resort Project is declared of Strategic Interest by the Government of the Canary Islands.
2019: Grupo CIO receives the Gold Medal from the Cabildo of Tenerife.
2023: Hotel Bahía del Duque celebrates its 30th anniversary.
The Tais: origin of the name
The name “The Tais” has its origins in the maternal family of Luis Zamorano Tais, the founder of the family business whose entrepreneurial nature set the Company on its course and laid the foundations for it to become one of the leading companies in the Canary Islands.
The Tais Hotels was conceived as a result of the innovative character of the owners of Bahía del Duque, a hotel which marked a milestone in the luxury tourism sector of The Canary Islands, a member of Leading Hotels of the World and a leading example of quality and exclusivity in Europe.
The Tais: extraordinary beauty
The Tais, a name that comes from Greek, means the most beautiful. There was no other name more appropriate in ancient Greece to refer to an extraordinary woman, an icon of the beauty, intelligence, elegance and charm of the time.
Furthermore, The Tais hotels aim to enamour its guests, recreating places full of charm where that longed-for calmness can be found.